Bold by Nature
In-House Graphic Designer
2024–2026
Web Design • Product Photography • Packaging • Digital Marketing
As a Graphic Designer at Bold by Nature, I am responsible for the design, management, and ongoing development of the company website. In addition to leading the website experience, I create packaging, product photography, digital marketing assets, and print materials that support the brand across multiple platforms. The work featured below highlights projects that I personally designed and developed
Website Design
As the primary designer responsible for the Bold by Nature website, I design, manage, and continuously improve the company's digital experience using WordPress, Elementor, HTML, CSS, and JavaScript. My role goes beyond building pages—I focus on creating an intuitive, user-friendly experience that makes information easy to find while maintaining a consistent visual identity across the site. Every new page, feature, and interaction is designed to support the customer journey, strengthen the brand, and improve usability across desktop and mobile devices
Feeding Calculator
I designed and developed the Bold by Nature Feeding Calculator, creating both the user interface and the interactive functionality using HTML, CSS, and JavaScript. The tool was designed to simplify feeding recommendations by transforming complex calculations into a clear, intuitive experience for pet parents. Careful attention was given to the interface, ensuring the calculator was easy to use, responsive across devices, and aligned with Bold by Nature's visual identity.
Packaging
Designed production-ready packaging artwork and promotional mockups for multiple Bold by Nature product lines, ensuring each design balanced shelf impact, brand consistency, and clear product communication. Careful attention was given to typography, colour, hierarchy, and print specifications to create packaging that was both visually engaging and production-ready across print and digital applications.
Supplement Campaign
Designed and produced a cohesive marketing campaign for the Bold by Nature supplement line, combining product photography, photo compositing, and digital marketing assets to create a unified visual identity. The campaign focused on showcasing each product with clean, engaging imagery while maintaining consistent branding across all marketing materials to strengthen product recognition and communicate the premium quality of the supplement line.
Product Photography
Planned, photographed, and professionally retouched commercial product imagery for use across the Bold by Nature website, social media, digital advertising, email campaigns, and other marketing materials. Each photoshoot was carefully planned with attention to lighting, composition, styling, and colour accuracy to ensure products were presented in a way that reflected the brand's natural, premium aesthetic. Through thoughtful photo editing and retouching, I created clean, consistent imagery that highlighted product quality, strengthened brand recognition, and provided versatile assets for a wide range of promotional campaigns across both print and digital platforms.
