Endo Hub
Academic Thesis Project
Brand Identity • UX/UI • Print Design
As a Graphic Designer at Bold by Nature, I am responsible for the design, management, and ongoing development of the company website. In addition to leading the website experience, I create packaging, product photography, digital marketing assets, and print materials that support the brand across multiple platforms. The work featured below highlights projects that I personally designed and developed
Brand Identity
I developed a visual identity designed to feel supportive, hopeful, and approachable while maintaining the trust and professionalism expected of a healthcare-focused platform. A warm colour palette, rounded typography, and clean layouts were intentionally chosen to create an experience that felt welcoming rather than clinical, helping users navigate sensitive health information with confidence and ease.
Website Design
The website was designed to provide a clear, supportive, and accessible experience for individuals seeking information about endometriosis. A simple navigation structure, intuitive page layouts, and thoughtful information hierarchy were used to make educational resources, symptom tracking tools, and support services easy to find. Every design decision prioritized clarity, accessibility, and user confidence while maintaining a warm and approachable visual identity.
Mobile App
To complement the Endo Hub platform, I designed a companion mobile app that provides users with convenient access to symptom tracking, educational resources, and personalized health information. The interface was intentionally designed with simplicity and accessibility in mind, allowing users to quickly log symptoms, monitor patterns, and stay informed through an intuitive, easy-to-navigate experience. Every screen was created to reinforce the supportive and approachable visual identity established across the Endo Hub brand.
Print Collateral
Supporting print materials were designed to extend the Endo Hub brand across professional and educational touchpoints, creating a cohesive experience beyond digital platforms. Consistent typography, colour, and visual elements were used to reinforce brand recognition while presenting health information in a clear, approachable, and engaging format.
Merchandise
Branded merchandise was designed to extend the Endo Hub identity beyond digital and print platforms, creating cohesive promotional items that strengthened brand recognition. Each piece balanced functionality with the established visual identity, ensuring the brand remained approachable, consistent, and memorable across every touchpoint.