Grindstone Pet Supplies
Brand Collateral & Retail Design
2023–2024
Brand Collateral • Website • Print Design • Promotional Merchandise • Social Media
Grindstone Pet Supplies was an independent pet retailer in Waterdown, Ontario, offering premium pet products through its storefront, online shop and local delivery service. For this client project, I developed a coordinated collection of branded materials designed to strengthen the store’s visual presence, create a more unified appearance for staff and give customers additional ways to connect with the business.
Business Cards
To create a cohesive customer experience, I designed both a standard business card and a branded thank-you card that could be included with every order. The business card provides essential contact information and highlights the store's key services, while the thank-you card features a dedicated space for a handwritten message or discount code to encourage repeat purchases and build stronger customer relationships. Both pieces share consistent typography, colour, and subtle paw-print details, extending the Grindstone Pet Supplies brand across every customer interaction.
Employee Apparel
To create a consistent and professional in-store presence, I designed branded staff apparel featuring both a prominent front logo application and a more subtle left-chest variation. The larger logo provides strong brand visibility for events and customer-facing interactions, while the smaller version offers a clean, everyday uniform option. The back of the shirt includes the company website, extending brand awareness beyond the store and encouraging customers to explore Grindstone Pet Supplies online. Together, the apparel reinforces the brand identity while giving staff a polished and recognizable appearance.
Tote Bag
To extend the Grindstone Pet Supplies brand beyond the storefront, I designed a reusable promotional tote bag featuring a custom illustrated graphic inspired by pet nutrition and everyday pet ownership. The playful artwork combines hand-drawn pet icons, bold typography, and the brand's signature colour palette to create a memorable giveaway item that reflects the company's friendly personality. Designed for both practicality and brand visibility, the tote encourages repeat use while reinforcing brand recognition whether customers are shopping, visiting the park, or carrying pet essentials.
Website Design
I designed and developed the Grindstone Pet Supplies Shopify website to create a clean, user-friendly online shopping experience that reflected the brand's approachable personality. From homepage layouts and promotional banners to navigation and product presentation, every element was designed to help customers quickly find products, learn about services, and shop with confidence. The website balanced visual appeal with functionality while maintaining a consistent brand identity across desktop and mobile devices.
Social Media Content
To support ongoing digital marketing efforts, I created engaging social media graphics that educated pet owners while promoting featured products and seasonal campaigns. Each post was designed to present information in a clear, visually appealing format using strong typography, product imagery, and brand-consistent colours. The content balanced educational value with promotional messaging, helping increase product awareness while maintaining a cohesive and recognizable presence across the company's social media channel