Retail.Pet
Freelance Graphic Designer
Present
Brand Identity Development • Illustration • Website Design
Retail.Pet is an educational platform that provides independent pet retailers and pet industry brands with resources, training, and industry knowledge.
The objective of this project was to expand and refresh Retail.Pet's visual identity while preserving its established logo and recognizable brand personality.
Working closely with the client, I developed a cohesive visual system featuring a refreshed colour palette, complementary typography, custom animal illustrations, and supporting graphic elements.
The creative direction focused on establishing a playful, approachable, and educational identity that would appeal to both retailers and brands while maintaining a professional presence.
The project also included website design concepts, exploring how the updated visual identity could translate into a consistent and engaging digital experience.
Packaging
Designed production-ready packaging artwork and promotional mockups for multiple Bold by Nature product lines, ensuring each design balanced shelf impact, brand consistency, and clear product communication. Careful attention was given to typography, colour, hierarchy, and print specifications to create packaging that was both visually engaging and production-ready across print and digital applications.