Toronto Zoo
Academic Campaign Project
Print Design • Editorial • Environmental Graphics • Social Media
I designed a collectible educational brochure series for the Toronto Zoo to encourage visitors to explore different zoo regions while transforming educational materials into a memorable keepsake. Inspired by the art of origami, each brochure folded into an animal native to its featured habitat, creating an interactive experience that encouraged engagement beyond simply reading the content. The project also included environmental advertising, social media assets, and campaign branding, resulting in a cohesive visual identity across every visitor touchpoint.
Campaign Overview
The campaign launched with a collection of three brochures, each representing a different zoo region through unique illustrations, colour palettes, educational content, and interactive activities. While each brochure established its own visual identity, they were designed as a cohesive series that encouraged visitors to collect every edition and continue exploring the zoo.
Bengal Tiger
Designed for the African Savanna region, this brochure combines educational content, an illustrated zoo map, and interactive activities to create an engaging visitor experience. Custom illustrations and a warm, earthy colour palette reflect the habitat while helping visitors identify featured species. The brochure also includes a foldable animal activity, transforming it into a memorable keepsake that encourages learning through hands-on interaction.
Giant Panda
Designed for the Eurasia Wilds region, this brochure introduces visitors to the Giant Panda through engaging educational content, a region-specific zoo map, and interactive activities. A custom colour palette and illustrations inspired by the exhibit create a cohesive visual experience, while the foldable giant panda activity transforms the brochure into a collectible keepsake that encourages hands-on learning and exploration.
Penguin
Designed for the Tundra Trek region, this brochure introduces visitors to penguins through engaging educational content, a region-specific zoo map, and interactive activities. Cool-toned colours and custom illustrations reflect the arctic environment, while the foldable penguin activity transforms the brochure into a collectible keepsake that encourages hands-on learning and exploration.
Marketing Campaign
Supporting campaign assets were designed to promote the collectible brochure series across both digital and physical touchpoints, creating a cohesive visitor experience before, during, and after a zoo visit. Consistent messaging, illustrations, and branding reinforced the campaign while encouraging visitors to discover, collect, and engage with each brochure.
